‘I knew they were sugar pills but I felt fantastic’ – the rise of open-label placebos

‘I knew they were sugar pills but I felt fantastic’ – the rise of open-label placebos

Placebos have a reputation problem. It is widely believed they are only effective when those taking them are deceived into thinking they are taking real drugs. As such, prescribing dummy or fake treatments is unethical. Yet in Buonanno’s case there was no deception. And she is not alone.

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